March 14, 2018
According to a recent study done by Israeli venture capital firm Jerusalem Venture Partners (JVP), Nielsen Innovate Fund (NIF), Deloitte and Israeli retail innovation platform The Shelf, was listed as top retail tech company for digital signage.
Last month, the four firms published a map of the Israeli retail technology landscape, featuring the sector’s 100 “most promising startups,” divided into 14 categories including digital signage, e-commerce, analytics, Internet of Things and payment processing technologies.
“We are honored to be included in such a prolific listing.” said Gil Mazlitah, CEO of NoviSign. “Thanks to our new RFID and facial detection technology, retailers can now easily create, edit and manage advertisements and promotions that are highly targeted, real-time and can broadcast to displays based on data and viewer analytics. Using our reports dashboard users can run detailed reports that can feature viewer profiles such as age range and gender, proof-of-play, media performance reporting and more.”
IoT Digital Signage (The Internet of Things)
Imagine going to a store, walking up to a product then picking it up to check out the product. As soon as you pick up the product, a short commercial about the product begins playing on the TV near you. That is! Using NoviSign’s cloud-based online Studio, users can create their messages then dynamically connect them to the , set ad playlists and manage all of the displays remotely from one central location.
Audience Analytics and Digital Signage
Audience analytics (also known as “face recognition”) can generate viewer profiles of the audience that is standing in front of a camera: a man or a woman. With this technology, a wide variety of analytics can be determined: the age range adult, senior, child, or young kid; and lastly, it can tell you how long the person's interaction time was.
According to this information, a slide, advertisement, or a commercial can be instantly triggered to begin playing on the screen. For example, if a woman is standing in front of a TV with a camera, a preset trigger would instantly go-on and play a particular commercial about a sale of shoes.
All of these viewer statistics, metrics and data are available to be viewed in two places: . You can run and view these reports to gain valuable viewer insight. Then use this data and .You can create advertisements and other content that is designed around your customer base.
You can then connect the content to triggers within NoviSign, so the screen will instantly play specific content based on the person that is in front of the screen at that current moment.
This approach towards digital signage is remarkably effective. It will enable you to show targeted ads, in real-time. The right ad to the right customer! Advertising could not get any more precise than this!
NoviSign Online Studio
With the NoviSign online Studio editor, you will be able to create media-rich digital signage content. By using the built-in drag-and-drop widgets: images, videos, vibrant slideshows, RSS feeds, scrolling text tickers, webpages, Facebook and Twitter feeds, YouTube streams and more, you will be able to create beautiful and dynamic digital signage content! No credit is required.
Digital Signage Software White Label
NoviSign offers the industries only true entirely white-label digital signage software website for partners and resellers. NoviSign partners can set their URL, add their company logo and customize their CMS. New accounts and licenses can all be created and managed from the reporting dashboard within the software.
With over 20,000 global installations across five continents, NoviSign has a proven track record of successfully helping partners to sell and deploy dynamic visual communication solutions. Clients include: Disney, Dole, Home Depot, Nokia, Ferrari, Papa John’s Pizza and more!
From training to total support, NoviSign makes it easier for you to design, deploy and manage a complete digital signage solution. From their intuitive “drag and drop” web-based design Studio to RFID Integrations, to fun and engaging digital signage polls and games. NoviSign's platform is scalable, cloud-based and easy to use!
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