April 23, 2019
In response to changing dynamics in the hospitality industry, is the first PR agency to now offer ad hoc PR services for hotels, resorts, and other travel services.
According to Agency President, Jane Coloccia, "For many years, hotels have been forced to sign pricey annual retainer agreements with PR agencies in order to be able to avail themselves of PR services - whether they need them on an ongoing basis or not. And in many cases, some of the larger agencies don't even include press release writing services in those retainers. As a result of marketplace demand, now offers the ability for hotels to purchase individual press releases or PR projects without having to commit to an annual retainer."
Ms. Coloccia adds that quite often a hotel just needs to announce a room or meeting space renovation or a new restaurant name and concept and they don't need ongoing PR services for an entire year. Or they might want to do a series of releases counting down to a renovation or new hotel opening, announce a new General Manager or Director of Sales, or send out a release to promote a special package to drive business in a need period.
Another option is that hotels just want a digital release distribution to assist with Search Engine Optimization or they want to combine a digital release distribution with a release sent out to ' carefully curated list of media contacts. The Agency will also compile a list of business media in the hotel's respective city for distribution in addition to hotel trades, travel agent trades, meeting and incentive media, newspapers, magazines, online publications, freelance travel writers, and more.
' ad hoc PR services are currently being used by a variety of individual hotels around the world including those belonging to leading brands such as Marriott Hotels, Sheraton Hotels, Ritz-Carlton, Fairfield Inn & Suites, Renaissance Hotels, Fauchon Hospitality, and many others. For additional information, visit or call 310-456-4631.
is an award-winning public relations, social media, and marketing communications agency located in Southern California. A recipient of multiple HSMAI Adrian Awards, JC Communications has been helping hotels, resorts, tour operators, and other travel companies worldwide to tell their brand story for more than 20 years. Agency President Jane Coloccia is a former Director of Communications for The Leading Hotels of the World. The company offers both ongoing retainer basis services and ad hoc PR services and has achieved placements in leading national and regional media including Skift, People Magazine, Architectural Digest, ABC Television, NBC News, Forbes, The New York Times, The Wall Street Journal, The Los Angeles Times, Meetings & Conventions Magazine, and many other media. For additional information, visit or call 310-456-4631.
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